Shopping, Retail News & Press Release Distribution Services
GroupWeb News Network
Submit RSS Feed
Submit Press Release
Unlimited Press Release Distribution
News Media List
MSNBC Retail News
New York Times
Retail Technology Review
Special Retail Report
Women's Wear Daily
RSS News Feed
Get your news feed listed here as other news media shown above!
Submit RSS News Feed
Retail, Shopping News Releases
Search retail news:
Bath Soap Market - Global Industry Analysis 2028
, October 26, 2021 )
Bath soaps are personal care products made from a combination of alkalis, such as caustic soda and caustic potash. They also comprise glycerin, animal or vegetable fats, propylene glycol, allantoin, sodium laureth sulfate (SLS), and triethanolamine. They assist in unclogging pores, removing dirt and debris, and conditioning the skin.
Due to the significant rise in pollution levels, there is an increase in the utilization of bath soaps around the world for protecting skin from infectious pollutants. This represents one of the key factors positively influencing the market. Apart from this, the easy availability of eco-friendly bath soaps made from organic and vegan ingredients are strengthening the growth of the market.
View full report:
Rising awareness regarding personal hygiene to fuel product demand
Maintaining cleanliness is of utmost importance to reduce the occurrence and spread of diseases caused due to unhygienic practices. Washing off infectious microorganisms from hands helps to limit the spread of germs.
For instance, according to the article, ‘Forgetting to wash your hands can cost lives’ published in May 2017 by the World Health Organization, about 400,000 babies and 30,000 women die per year globally due to infections caused by lack of sanitation as well as poor hand washing practices. Moreover, initiatives such as ‘Global Handwashing Day (15th October)’, ‘World Hand Hygiene Day (5th May)’, and ‘World Toilet Day (19th November)’ are promoting the use of these products.
These initiatives are making people more aware of the importance of washing hands with surfactant products before cooking, before and after eating, and also after using the toilet, which is important to prevent illnesses. The prevalence of infectious diseases such as diarrhea, pneumonia, and SARS, among others, can be significantly reduced by following proper hand hygiene.
Moreover, key players are focusing on introducing novel solutions such as deodorants and fragrance-free and transparent soap scrubs to attract customers. Additionally, players are moving towards sustainable products by taking efforts to use organic and vegan ingredients as well as focusing on introducing eco-friendly packaging solutions.
For instance, in October 2019, Dove, a brand of Unilever, announced that all beauty bar products of Dove will be free of plastic by the end of 2020. Moreover, companies are taking the initiative of reducing plastic use by increasing the use of recycled plastic and replacing plastic packaging with more sustainable materials such as paper and metal.
Furthermore, the emerging trend of herbal and handmade products has the potential to grow the market size significantly. Various organizations such as the Handcrafted Soap and Cosmetic Trade Associations are coming forward to give training for manufacturing handmade washing and bathing surfactant products, which, in turn, have created strong business opportunities, particularly for women entrepreneurs.
By Distribution Channel
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Sales
Download free sample:
Asia-Pacific is expected to dominate the global bath soap market in the year 2020
Asia Pacific bath soap market is expected to grow with a CAGR of XX% during the forecast period. This is attributable to the presence of a large young population in countries such as China, India, and Japan in the region.
For instance, according to the data by the Food and Agriculture Organization (FAO) 2020, the median age of the Asian population is estimated to be 28 while that of North America is 38, and Europe is 42. The major players in the India bath soap market are Godrej Consumer Products Limited, Hindustan Unilever Limited, ITC Limited, The Himalaya Drug Company, Wipro Enterprises (P) Ltd, and others.
According to the report “India Bath & Shower Market Outlook, 2025” published by Bonafide research, in 2020, the bath and shower market which is bifurcated in soap and body wash & shower gel products have crossed a mammoth INR 21,000 Crore mark with a very health growing rate.
According to industry sources quoting Kantar Household panel data, Santoor's all-India market share in January-March 2019, at 15.1%, has exceeded Lux's 12.5%, but is less than Lifebuoy's 17.7%. The urban market data, however, shows Santoor (13.4%) ahead of both Lux (12%) and Lifebuoy (13%).
The global bath soap market is highly fragmented with many players. Unilever, Procter & Gamble, Johnson & Johnson Services, Inc., Paris Presents, Inc., and Himalaya Wellness Company are some of the leading companies in the market.
The key players are adopting various key strategies such as product launches, collaborations, mergers & acquisitions which are contributing to the market globally. For instance, in August 2020, RSPL initiated its foray into bathing soaps by starting 'Glori,' its new soap brand. In February 2020, Beiersdorf AG announced the acquisition of STOP THE WATER WHILE USING ME, a brand based in Hamburg, Germany.
The brand offers innovative soaps, shower gels, and shampoo that is expected to strengthen Beiersdorf AG’s position in the country. In April 2020, Procter & Gamble launched water-free ‘swatches’ of soaps and detergents, which will foam when water is added and is expected to reduce the use of water during the production process significantly.
Topic's you may be interested,
Electric Lunch Box Market
Household Cleaning Products Market
Grocery Retail Market
Consumer Electronics Packaging Market
Consumer Adhesives And Sealants Market
+1 877 441 4866
Retail News by Sector
Sign-Up To Our Free Newsletter!
Shopping and Retail NewsWire
Retail RSS Marketpalce
Target Press Releases
News releases from Target. Second retail giant in America.
Free Food & Beverage Magazines and Downloads
Get free publications including magazines, white papers about the food and beverage industry.
Submit RSS news feed on Retail, Shopping
Have your feed on news, products or services displayed under this marketpalce. The feed also displayed on a full page and updated daily.
Add RSS feed Now!
Shopping-Newswire is part of GropWeb Network, online properties of GroupWeb Media LLC. Copyright © GroupWeb Media LLC. All Rights Reserved.
For unlimited press release distribution for $99 per month or $999 per year, call (281) 645-4086 or start posting your press releases online at
Copyright 2009 GroupWeb Media LLC
GroupWeb Media Network
Food Beverage News
- Newswire and Press Release service of GroupWeb Media LLC