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Fitness Celeb Launches Collaboration at Santa Monica Pier
8 x 10 Media Wall
, September 02, 2021 ) SANTA MONICA, CA - On Saturday, August 14th,
, in collaboration with female-led clothing brand,
Year of Ours
, launched a brand-new line at the Santa Monica Pier. The event also featured a workout with the fitness guru for all who attended, along with a meet-and-greet afterwards.
Year of Ours is a clothing brand that is not just female-driven, it is also aimed at making life easier for gals-on-the-go. Understanding that life does not always allow time for outfit changes between activities, the company’s overall sense of style and functionality enable one to transition from daily errands to working out without having to transition outfits or compromise style. The partnership with Lindsey Harrod made for an exciting, sold-out event!
According to Year of Ours’ website, the collaboration combines “Lindsey’s irresistibly fun style with the function that a fitness trainer requires.”
Collins Visual Media
was called in to create a series of unique products for the event, which included a 10’ tie-dye
with raised-lettering, a customized instructor stage, general signage, and a floor graphic to place in front of the photo-op wall.
The 8’ x 10’ tie-dye wall was printed on a matte-finished fabric that diminished all glare in flash photography, which can often be a problem for full-color graphics. By using this non-glare printable fabric, the team at Collins Visual Media ensured the event’s signature pink would pop. The team also created customized 3D lettering to be placed atop a clothing rack to give the event an extra-special look.
Collins Visual Media is an independently-owned design firm that has been creating customized prints and hero props for many industries, including the TV & Motion Picture industry, for more than 40 years. Using state-of-the-art printing technology and materials, their vast experience and knowledge also enables them to turn projects around in as quickly as 24 hours or less.
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