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Meat Alternatives Market Size, Growth, Share, Value, Trends, and Global Industry Outlook 2026
, October 16, 2019 ) Meat Alternatives are prepared from various plant-based sources. The products are majorly consumed by vegan individuals and consumers concerned about health benefits owing to meat-based cholesterol. These are extracted from plant sources like soy, wheat, rice, and others. Meat Alternatives are associated with numerous health benefits such as rich protein content, vitamins, and high energy levels. The advantages of plant-based and meat alternative proteins being
, increasing demand of vegans across Europe, and rising health concerns on a regional scale are the major factors responsible for boosting the product demand for Europe Meat Alternatives Market. However, perceptions over the taste of meat alternatives and the extent of nutritional values provided by plant-based alternatives are the major factors responsible for hampering the growth of the Europe Meat Alternatives Market.
Growing awareness about the nutritional & health benefits of alternative meat products.
The high nutritional value of alternative meat products plays a vital role in influencing the consumer purchase pattern of end-products, with high protein products expected to witness steady product sales during the forecast period. Meat-alternative soy-based products such as tofu and tempeh have high protein content, vitamins, minerals, and are low in cholesterol. The regular consumption of alternative meat products results in several health benefits, with consumers facing diabetic and heart conditions recommended to start consumption of meat-free products.
The consumers scrutinize the ingredients of products before purchase, comparing the nutritional value of meat alternatives with conventional meat products. The companies recognize this specific practice while deciding the ingredients list of related products. The presence of probiotics in some of the alternative meat products are considered to further drive the growth prospects of the market, owing to high probiotic content in one’s daily food intake enhances the digestive system of the human body.
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The rising number of flexitarians in Europe, people, reducing meat intake by substituting some of the meat products in their weekly diet for plant-based, meat-free alternatives, is highly influenced by the similar nutritional content and additional health benefits of the meat alternatives. The shift in preferences would likely fuel the regional market growth during the forecast period. The successful commercialization of all major meat-free products such as seitan is expected to further assist in the higher sales of such food items, with consumers also considering the cumulative protein content of ingredients before purchasing the end-products.
The United Kingdom to grow at the highest rate in Europe Meat Alternatives market
The UK meat alternatives market is witnessing healthy growth rates owing to the increasing number of vegans and increasing demand for meat alternative products in the UK. According to the statistics published by the Vegan society, in 2018, the UK launched more vegan products than any nation, and 1 in 3 residents of the
UK have stopped meat consumption
. The number of vegans in the UK quadrupled between 2014 and 2018, accounting for 600,000 vegans in the UK in 2018, which increased from 276,000 in 2016. The sign-ups for the Veganuary campaign - where people eat vegan for January - nearly doubled in 2019, with a whopping 250,000 people signing up. In comparison, there were 168,500 participants in 2018; 59,500 in 2017; 23,000 in 2016; 12,800 in 2015; and 3,300 in 2014.
Companies are focusing on new product launches and expansion of product portfolios to improve their market competitiveness and contribute to the growth of their entities. For instance, in March 2019, Nestlé has announced its biggest move yet into the meat alternative market, launching a new plant-based burger in Europe.
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The major players in the market include Garden Protein International, Vbites, MGP Ingredients, Monde Nissin Corporation, Premier Foods, ADM,
, Meatless BV, Cauldron Foods, AMY’s kitchen Inc., and among others.
Companies are focusing on new product launches and expansion of product portfolios to improve their market competitiveness and contribute to the growth of their entities. For instance, in March 2019, Frozen food brand Bird’s Eye—known best for its frozen peas—unveiled several new vegan products. To tap into the growing vegan meat alternatives industry, the brand launched its Green Cuisine line that features three plant-based meat products which include meat-free burgers, sausages, and Swedish-style meatballs made primarily with pea protein
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