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Success Case Study: Coles "Little Shop" Campaign-How a Miniature Campaign Yielded Massive Rewards
(
Shopping-NewsWire.com
, March 05, 2019 ) "Success Case Study:
Coles
"Little Shop" Campaign", is part of GlobalData's Successes and Failures research. It focuses on the Australian supermarket Coles, which executed a promotional campaign that had the unexpected result of garnering enthusiasm among both children and adults. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product or campaign launch.
The arrival of global supermarket retailers in Australia has palpably dented the dominance of local giants, compelling them to devise more innovative ways to retain their market power and remain relevant in an increasingly competitive industry. In doing so, it is critical to recognize that there is more to grocery store choice than simply price competition. Shoppers are influenced by an array of diverse factors including product quality, brand preferences, convenience, and promotional offers.
Get Sample Copy of this Report@
https://www.orbisresearch.com/contacts/request-sample/2793484
Scope:
- In Australia, over one third of consumers agree that their children decide what products they purchase for them. This ability to affect purchase choices was undoubtedly put into practice during the "Little Shop" campaign, in part propelling the promotion to success.
- Collectible promotions tap into a range of consumer - and human - needs and motivations, including the satisfaction in earning a guaranteed reward and the fear of missing out (FOMO).
- Over half of Australians consider frequent promotions and price discounts to be one of the most influential factors when deciding where to shop for groceries. Limited-time offers such as the "Little Shop" campaign have the potential to appeal to such shoppers who are drawn to periodic store specials.
Key Players:
• Coles
• Woolworths
• Costco
• Aldi
• Amazon
• Vegemite
• Nutella
• Weet-Bix
• Tim Tams
• White King
Place Purchase Order for “Coles Little Shop Campaign Market” Report@
https://www.orbisresearch.com/contact/purchase/2793484
Reasons to buy:
- Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Points from TOC:
1. Introduction
2. What?
3. Why?
4. Take-Outs
5. Appendix
Make an Inquiry before Buying@
https://www.orbisresearch.com/contacts/enquiry-before-buying/2793484
About Us:
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.
Orbis Research
Hector Costello
+1 (214) 884-6817
sales@orbisresearch.com
Source:
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